OUR STORY
MEET THE FOUNDER!
My name is Sarah Collins Lawler, and I was born into a creative family. My father is a home builder, and my mother is an attorney by day and a writer by night. Surrounded by musicians, designers, and artists, I knew from a young age that I wanted to be a fashion designer.
By my senior year of high school, I had already launched two fashion lines and went on to study Apparel and Textile Design at The University of Alabama. My plan was to move to New York City and work for an established designer—but life had other plans.
The summer after graduating college, I was involved in a severe boating accident that required nearly two years of recovery. During that time, I worked for a multi-line showroom and later joined a prominent clothing brand in Atlanta. Eventually, I transitioned into a role outside of the fashion industry—one I truly enjoy—while always keeping my creative flame alive.
During the COVID-19 lockdown, my husband gifted me a sewing machine to help reignite my passion for textiles. That moment changed everything. In August 2021, TELA was born.
BEHIND THE BRAND!
TELA is a one-size-fits-most kaftan line designed to blend leisure and luxury, creating pieces that allow everyone to look and feel beautiful. Each collection celebrates the richness of global cultures through thoughtfully crafted garments featuring unique textiles from around the world.
The name TELA means “fabric” in Spanish—an intentional nod to the foundation of the brand. I love pairing distinctive, globally sourced fabrics with the effortless silhouette of a kaftan, allowing the textile itself to shine.
CRAFTED CONSCIOUSLY!
At TELA, we believe fashion should be inclusive, sustainable, and empowering. These principles guide every decision we make and every garment we create.
Our one-size approach is designed to fit a wide range of sizes, ages, and body types—celebrating individuality and embracing diversity. Quality is equally important to us, which is why we carefully source fine materials from around the world, selecting each fabric and embellishment with intention and care.
TELA garments are made to order, allowing us to minimize waste and maintain a thoughtful, low-impact production process. We actively repurpose fabric scraps—often with the help of our seamstress’s daughter—to create unique accessories and accents.
We proudly work with ethical manufacturing partners, including a local seamstress in Atlanta, Georgia, and a production partner in Colombia who employs single mothers, supporting economic independence and empowerment.
At TELA, we believe fashion can be a force for good. Through inclusivity, sustainability, and intentional craftsmanship, we strive to make a positive impact—one piece at a time. We invite you to join us as we continue redefining fashion with purpose.